Design And Implementation Of Cosmetics Membership Marketing Platform

In the late1980s, enterprises with foreign investment, led by Procter&Gamble,began to enter China’s cosmetic market, and this brought about a fundamental change tochina’s cosmetic industry. The statistics data of the following years indicates that theincrement speed of China’s cosmetic industry is much higher than the averageincrement speed of national economy, which shows a great potential in and a positivedeveloping trend of China’s cosmetic industry. The value of sales reached100billion orso in the year2010. However, in this huge market, only a small number of domesticcosmetic enterprises practiced management by information technology and benefitedfrom it. While the competing enterprises with foreign investment have been advanced inapplying information technology, it is a pressing need for the domestic enterprises toenhance their application of information technology to cosmetic industry. Facing thefierce competition, some enterprises have already realized the importance of improvingand reforming their management. More and more enterprises are exploring various waysto gain market share.According to analysis and research of a relevant agency, the cost of winning overone new customer is as5times much as that of holding the attention of one existingcustomer. Consequently, a new concept called membership is introduced to the presentmajor business fields.To maintain long-term business relationship between businesses and their clients, amarketing pattern called membership management mode is developed successfully.Membership card is the carrier of this marketing pattern. In concrete practice, differenttypes of membership cards are made to tailor different client management modes andways of promotion. Generally speaking, there are discount card, value card, and debitcard, among which the first two types are the favorite of the businesses. These two cardscarry the solidest business relationship and are able to maintain most of existingcustomers.The old-fashioned membership cards are common PVC or hardboard cards whichneed handwriting. These cards cannot be regulated and are liable to leading to revenueloss and customer complaints. These things may not only cause economic loss but alsodamage to the reputation of the business. However all these possible problems can be solved through the cosmetic membership marketing management platform.This thesis makes an analysis of the background and process of the software’sdevelopment. Firstly, it introduces the development environment for developing thesoftware; secondly, it introduces in detail the design process: the design of database, thedesign and implementation of each module, and the design of the specific interfaces andtheir respective functions. The whole design process is practiced on thesoftware-engineering principles. The result shows that this design thinking is feasibleand effective. The design process and achievement of this system cannot only prove theprimary theory and design flow of developing membership management system of thiskind, but also reveal a common solution to developing membership management systemof this kind.