A Study On The Influence And New Types OD People’s Daily Weibo

Since its birth, weibo has had an influential impact on the temporary society. Withthe development of less than two years, weibo witnessed its climax of development.Loads of weibo effects became the topics for not only academic institutions, but alsocompanies, they all want to ifnd a new development mode through the research.Weibo of Party newspaper came into being under this circumstances. Thanks to weibo,Party newspapers saw a new chance of development. Weibo of Party newspapersmeets the demands of the current audience due to its module of "one-to-man"y. Andweibo of People’s Daily brought weibo of Party newspapers to a much higher level.All kinds of research on its characteristics, new modes were done in the academicifelds，and it is even called "the only thriving".In this context, this thesis does some analysis on the new characters and newsmodes of development of People’s Daily Weibo with the help of some typicalexamples. Meanwhile, due to questionnaire method, this thesis does a detailedresearch on audience’s types and characters, the influence generated on the audience,how much is the inlfuence and why there are such sorts of influence. The mainpurpose of this thesis is to seek for some practical experience that can be applied tocases in the future.