The Study On Problems And Government Regulation Of China’s Digital Publishing Industry

Digital publishing is a new form publishing in recent years. Decentralization, real-time interactive and personalized are the features of this new publishing, just as the same as the Internet. Our management agencies which already lagging to solve the cross-media publishing’s problems have more regulation difficulties now. Since the First Chinese Digital Publish Exposition in2005, there are more and more increasing in the digital publishing industry each exposition, especially in game, advertisement, and mobile publishing areas. The selected topic analyzes the China’s digital publishing industry main problems, researches and explores the government regulatory activities’strategic thinking and solutions to promote the digital publishing industry development, strives to provide useful analysis and enlightenment. Firstly, summarize the underlying theory of the industry, the digital publishing industry and the government management. Secondly, outline the digital publishing industry development history and future trend in China, analyze and find many problems in the digital publishing industry, such as the vulgar and low value of publishing content, the skimble-scamble of technical standards, the lack of copyright protection and the industrial chain problems. In order to settle these problems help the digital publishing industry better-develop, the government need to take intervention and regulation actions. Analyze the American government regulation of their digital publishing industry; find four parts we need to learn: strategic planning, technical innovating, copyright protecting and market operating. The last, in view of the question put forward China’s digital publishing industry development government regulation thoughts and countermeasures. Recommend further promoting the mechanism reform, establishing technical standards, constructing copyright protection legal system, and full using the market adjustment ability to activate the digital publishing industry self innovation and self-discipline; building healthy and orderly digital copyright trading market, enhancing the public copyright awareness help the industry develop. Currently, our government institutional reform is deepening promoting. The General Administration of Press and Publication of China combining with the State Administration of Radio Film and Television is the forerunner of cross-media era of all-round development. Studying deeply in the digital publishing industry problems and the government regulation countermeasures is inconcert with the national vigorously promoting the transformation of the traditional media, and developing our cultural industry direction, has pretty strong practice guiding significance.