"Limited Entertainment That" TV Under Domestic Provincial Response

In October2011, the SARFT formally promulgated "limit entertainment Order". The aim is to curb the the provincial TV entertainment increasingly flood vulgarization momentum in response to a series of impact after the promulgation of the "limited entertainment Order, the major TV have also taken a variety of responses. This study is the focus of the most talked about media nowadays by reference as well as instances of domestic and foreign literature study to explore the policy of "limited entertainment Order provincial TV how to seek a long-term survival and development of the Road. In the current situation, the major provincial TV competition has entered the white-hot stage. External to the rapid development of new media on traditional TV audiences continue to erode the status quo; internal, they are confronted with CCTV and terrestrial channels at all levels of the viewing share of snatch. How the increasing complexity of the case to the channel brand building based out of a road suitable for long-term development, the key to winning TV. This article using content analysis and quantitative research methods, Hunan Satellite TV, Jiangsu Satellite TV for the case, around the thesis topics were reviewed original research, literature, information and data reading and analysis, interpretation, draw their own conclusions explained. By case analysis, to explore provincial TV brands construction of an important role for the major TV. With analysis of research on the background of the "limited entertainment Order and TV media; correctly interpret the policy of limited entertainment Order; provincial TV series of response measures and two provincial Hunan Satellite TV and Jiangsu TV Satellite TV, for example, analysis of "limited entertainment so that" the strategic brand after the introduction of adjustment, aims to explore how to do long-term sustainability of the effective in the context of the policy of "limited entertainment order provincial TV.