The Research Of Exploring Public Discourse Space For "Do You Speak"

In recent years, China’s media industry gradually open, beginning to shift ofgovernment function, accelerating the construction of a democratic culture, also payingmore and more attention to public opinion. The emergence of multiple values, thepreliminary formation of civil society, the masses for media exert its social tfinctionhad higher expectated, at the same time, the public also longing for the return of mediadiscourse, beginning to demand that the media provides a Ml range of information andan open rfee discussion of discourse space. As the first public discourse platform in thepro"vince, the You Speak"co-founded by the changsha evening news theory essay, starsonline website, radio star ShaZhiSheng in2006，gives the public a pluralist discourseplatform. Its in the form of the salon is a hot topic for dialogue and exchanges, andthrough the mass media to realize the interaction between mass communication andinterpersonal communication, section pay more attention to build a QunYan publicdiscourse space, the pitch of the participants can express their views and opinions,through the thoughts and opinions of the clash of ideas form a lively discussionatmosphere, jointly build a pluralistic discourse space.Since its inception, the "Do You Speak" constantly innovate and breakthrough inthe content and form，and absorbed the new media such as network BBS，micro bo’sadvantage, using it as a province of inherent in the traditional mainstream mediaaudience, influence, such as advantages, show the elite, the public and civiliandiscourse confrontation with the game, atfer several years of development, the “DoYou Speak" has achieved good results on the public discourse space building. In thispaper,"Do You Speak" as a case to analysis, introduced the development presentsituation and the propagation characteristics of the column by habermas’s theory ofpublic space as the witness, from "Do You Speak"’s program elements, constructionmethods and existing problems of public discourse space aspects, analysising of theenvironment in an increasingly complicated and diversified, the media how toconstruct the public discourse space and the extent to achieve the equality and openwords.Although the construction of public discourse space has experienced years ofdevelopment and obtained some achievements in our country, but it is still exposedmany defects and shortcomings in the process of development, there are congenitalcondition is insufficient, dialogue platform has limitations, in the game of balance between economic strength and social beneifts, a hidden unconscious power restrictionand so on. In view of the existing problems, this paper discussed these focus and try toput forward the thinking in the ifnal chapters: according to its own characteristics anddevelopment status, combinning with China’s national conditions, integration ofmodern media and technology resources; Cultivating social forces; To do a good job ofsegmentation and expand the subject; Sticking to the independence of the media body;regarding building a real public discourse space, equality and win-win goal as a nobleideal.