The Multi-angle Analysis Of The Evolution Of Chinese Tv Media Discourse Paradigm

China in the contemporary cultural and ideological discourse, can be roughly divided into three levels of analysis, that is the mainstream culture discourse, and intellectuals and cultural elite discourse and the public discourse. Compared to 20 in the 1980s, China's TV culture in the 20th century, the 1990s witnessed structural transformation. In other words, the whole structure of television culture, the dominant cultural discourse from the 1980s to the serious discourse restructuring of the 1990s popular culture discourse. The social ideology, which directly affect the pattern of TV culture television media discourse Paradigm Construction: nearly 20 years of reform and opening up Particularly since the 1990s, China's political, economic and cultural fields has undergone earthshaking changes are reflected in the media , the biggest change is the transformation of the media discourse and evolution. From the beginning, the media is the party and the government as a "mouthpiece" and a role there, which in the media have rarely been heard from voices outside the mainstream discourse. With the transition and the transformation of the media and cultural context of the changing media survival, the Chinese media is gradually changing the role of the mainstream discourse, and gradually the elite intellectuals and cultural discourse and public discourse integration. Paradigm media discourse in the construction is a dynamic process, from the mainstream culture of the 1980s the dominant discourse, to the 1990s mainstream culture discourse and intellectual elite discourse and the public discourse the harmonious development of culture, and then to the recent popular culture discourse the rise. Early media discourse from a single Mandarin LIBRARY evolution to the present situation of coexistence of multiple words. All along, the media in China is the role and function of a single, as the mouthpiece of the party and the government undertake promotional, educational function. Thus, in the media have rarely been heard from voices outside the official discourse, with the media and the diversity of information sources, the Chinese television media gradually change its role of the mainstream culture discourse, and gradually the elite intellectuals and cultural discourse and public discourse integration. During the transition period in China, all powers of the Game and ideological contest to build several different discourse patterns; At the same time, more than 20 years of economic reform led to the reorganization of the ideological value system, ideology has emerged in China all kinds of "discordant tone," it projected in the media on the formation of the coexistence of multiple discourse situation. In addition, the media by people from the bottom of the top-down and the party's top-down requirements, along with reform of the multiple values of the ideology, the Chinese people's individualism and self-identity was awakened by the wave of reform, Calling all sectors and groups will seek to represent their respective programs there. Such a cultural and ecological TV fully reflects the pattern in the development of China's TV special in which the social context, our popular culture in a multi-cultural coexistence of tension, the period of social transition of the mass media have high hopes , in the process, the media search for accurate positioning itself to play an appropriate role to be particularly important. In this paper, from a cultural perspective to television media discourse on the current paradigm of evolution should be straightened out of its cultural context and the power structure characterization, combing through analysis that the media in this process should play the role and future direction of development.