Mass Media Under The Influence Of Youth Subculture

In the mass media and popular culture booming today, from "HOLD sister to live","Xifeng" network language, Kazakh Korean, rock, punk and other phenomena, increasingly reflects the youth subcultures of this cultural phenomenon, we conducted Such phenomena of contemporary youth media education, protection of Chinese traditional culture, the formation of the contemporary mainstream values and cultural needs of youth groups on physical and mental development of contemporary social, ideological upgrade has a significant impact on cultural diversity and social long-term stability of the structure has very important practical significance.For a long time, between media and youth subcultures are inextricably linked. This linkage groups of young people all the time does not exist in the course of development subcultures, is also present in the path of development of mass media. Mass media in the development of youth subcultures never far away. It is because of social media has its unique features, the media in the formation of youth subculture plays an important role. In this paper, subcultural phenomena as the primary entry point, and actively explore youth subcultures for the media what exactly caused a huge impact, which is the research center, but also the most important substance.Articles by youth subculture theory and media function theory, first chapter is mainly theoretical regain parts, including the theory of mass culture, youth subculture theory, the theory of media functionality revisit. Argumentation behind the article foundation in theory. The second chapter focuses primarily on sub-groups of young people through our discussion of cultural phenomena, including an overview of youth subcultures discussion, group identity, individual psychological analysis, can be further analyzed for Chapter youth subcultures do with the relationship between the media foreshadowing. The fourth chapter is mainly based on the first three chapters explore the impact of youth subculture media status quo, first: entertainment first, regardless of whether. Second:idolatry, blindly guide consumption. The last chapter is from the media how to right in the face of youth subculture influence and how to correctly guide youth subculture these two aspects, the problems in view of the current media field, puts forward some Suggestions, including the media should keep their bottom line, first and second for the whole media environment to moderate entertainment and do not deliberately to follow suit, the entertainment to death. Media should take on the responsibility of your shoulders, can truly give attention to both media interests and social interests, can really guide youth group, and do their "guidance". Media as a social public resources can truly for youth groups affected by their strong, responsibility of big umbrella. Media also need to tell youth group, and how to correct use of media, how to effectively avoid the bad values and the ethos. To form the benign interaction.