Media In Contemporary Youth Culture-forming Role

The rapid development of the media today, "Sister Furong", "Super Girls," network language, Kazakhstan Korea, Japan, such as extradition, expose the youth sub-culture phenomenon, the media research community youth education needs the youth media education needs, and the protection of China's traditional culture, absorb advanced foreign culture, create a new culture and the mainstream culture formation of the needs of the contemporary young people grow their own, have a significant impact on development, Construction of a harmonious society is of great practical significance.Documents showed that both Europe and the United States, the Soviet Union, Japan, or China's youth sub-culture in the formation, development, consumption, Asian youth in the media culture that exist objectively. Emphasis on youth sub-culture itself features downplay media in the formation of their role. This paper from the Asian culture as an entry point, continually tap the media and the interaction between the young people, this is an innovative, This paper is to examine the contents. New media is a powerful function, to some extent, it creates a space for young people's spirit, It has also brought the media in the formation of youth-the role is not technical issues, but in the spiritual sphere.The youth sub-culture theory and the theory of the media function as a guide, using the documentary, Case analysis and survey, "Sister Furong", "Super Girls", Fance. Network language sub-culture phenomenon to study the material, through research aimed at solving major media in the sub-text of contemporary youth formation role.Research shows that the media in contemporary youth formed youth sub-culture is the role:First, the media hyped up, creating fashion, Duichong young people; Secondly, the media and the emotional value guide, have a value recognition, which allow young people to pursue; Third, the transmission planning, Manufacturing consumption of youth culture, the media follow suit; Fourth, the media and strengthen the youth sub-culture positive role.Due to time constraints, a survey of the limited scope, to a certain extent, affected the paper convincing proof, yet to be further improved in future.