Guangzhou Media Real Estate Under The Macro-control Background Reports And Analysis

The basic function of the press is to disseminate information, but alsoa mirror of social life, but news reports in a multi-stakeholder, differentcommunication organizations will create a different spread of sound, realestate news, is a typical example, the real estate industry as a one ofChina’ s most important economic force plate, it produces news is worthwhileto re-examine the power of the press behind.China’ s real estate industry booming in recent years, the urbanizationprocess accelerated, the housing conditions of the people has also beengreatly improved. But a series of questions while hiding behind the realestate market boomed. Including the high prices will cause a deformity ofthe real estate market, the Central Government has repeatedly introducedthe policy of macro-control, to ensure the healthy development of the realestate market. However, in the context of a series of regulatory policies,the real estate market or markets a variety of difficult-to-control issues,including the problem of interpretation of the direction of the policy, realestate developers, local governments, buyers tripartite game, and how theseissues to convey to the public it？ Real Estate News media reported tendencyis the direction of this study.This article focuses on real estate is growing so fast and a series ofquestions, the national macro-control measures continue to be awarded tosuppress the background of rising prices, as the mass media coverage of realestate has what stance tendency, whether to take on the media should havea social responsibility, and reasonable coverage. In this paper, contentanalysis, text analysis method about real estate within the same researchand analysis of the "Guangzhou Dail〃〃〃y， Nanfang Daily，〃Yangcheng EveningNews" three media. First general level, the overall real estate news reportsthe stance of bias within the same found through further research, the the three Grou’ps newspapers in the west of the different positioning of thenewspaper is the different organs of the party newspaper more inclined toreferences to official sources, reported more starting from the perspectiveof the government level, with the commercialization of a wide range ofmarket-oriented newspapers are more inclined to developers, to white-collar,middle-class readers of the newspaper is biased in favor of the ordinaryconsumer. At the same time, for the problems of the real estate news alsogive some analysis.Finally, the framework of the current real estate news reports give somerecommendations to make painstaking efforts, especially in journalisticprofessionalism, balanced reporting of news sources to pay attention, theaudience should further improve media literacy. In a more rational way ofreporting on real estate news to wider interest in the real estate issuefull play to the role of the media, as well as it should have credibility.