A Study On Reporting News Of Real Estate Policy In Print Media

With the end of the era of welfare housing distribution which continued 40 years, the real estate market experienced booming development,more and more capitalists attracted by the huge profit,house prices continued to raise. In recent 10 years,the average house prices has tripled over,the property bubble became severe.As the visible hand, the central government introduced corresponding real estate policy to do macroeconomic control to maintain the sustained and healthy development of the real estate market according to the development situation of the property market.In fact,the media reporting contributed to the introduction real estate policy,and made the policy real play effectiveness. Southern Metropolis Daily has huge influence in Guangzhou even in the whole country. At the mean time,compared with the other media’s seriousness of policy reporting,Southern Metropolis Daily’s writing style is more down-to-earth, thus it has attracted more readers to pay attention to the real estate policy.Although there are amount of academic papers that concerned on the real estate,yet there are little papers that emphasized in the real estate policy reporting.Therefore,Southern Metropolis Daily was taken as the research object in this paper.The author analyzed the current situation and content of it’s real estate policy reporting,as well as its interpretation of the policy.Quantitative analysis and qualitative analysis were both utilized in this paper. For qualitative analysis, the author adopted vandic’s discourse analysis method,analyzed the text structure of the real estate policy,the interpretation of the policy and the media’s discourse system from three aspects of macrostructure, the subjectivity of macro rules and the discourse style.This paper reached a conclusion that Southern Metropolis Daily’s real estate policy reporting is irreproachable and the interpretation of the policy is accurate basically,yet its news topic liable to mislead readers.