London Olympics News Network Research

After a hundred years development, the modern Olympic Games hasbecome a famous sports event all over the world. This sporting event isnot only attract the audience from different countries, but also the mediacoverage to report the sports feast. The successful report of the OlympicGames is a great challenge for Chinese sports news report. In the1990s,with the continuous development of communication technologies, theInternet media has entered into the areas of reporting the Olympic Games.Although the Chinese Internet media was budding late, the y developed atan alarming rate. From the Atlanta Olympic Games in1996to the AthensOlympic Games in2004, Chinese Internet media has experienced threetimes of Olympic news reports. In the report of the Beijing OlympicGames in2008, Chinese Internet media has become an independent newsbroadcaster for the first time, and achieved a great success. In the LondonOlympic Games in2012, Chinese Internet media used a morecomprehensive, more direct, and more rapid way, tries to present anOlympic feast for the audience.In the network news coverage, network topics can be the most direct,comprehensive and in-depth way to performance a theme. So net worktopics has become one of the way for every web portals to report thenetwork news, also in the report of the Olympic Games. During theLondon Olympic Games, every web portals were competing with eachother in the network topics.Tencent has been walk in the forefront in the Olympic news reports inChinese web portals, is China’s highest level network media reports aboutthe Olympic news. It’s the highest form of network media reports aboutthe Olympic news in China. This study selected the2012LondonOlympics, Tencent news reported topics as research subjects, Mainly usesthe literature material method, content analysis method, case study methodto analysis the content, skill and style of the network news reports, anddealing with emergency in London Olympic. From these aspects, we cananalysis China’s Internet media in a multi-level, multi-angle andmulti-faceted way.This paper are expected to objective analysis the network media theOlympic news reports architecture in China, trying to summing up the regular pattern of development of network news report, analyzing thecharacteristics, deficiencies and problems of news reports in Chinesenetwork media during the London Olympic Games, and put forward thecorresponding proposal. Then provide some references for our countrynetwork news media.It can also provide some beneficial reference for thenetwork news reports in Rio DE janeiro Olympic Games in2016and otherevents.