A Research On The Evolution Of Chinese TV Media Reporting Olympics

The Olympic game is the greatest international sports event, which has become a world-wide coverage competition of media. Media Coverage of different countries for the Olympic Games signifies the highest level of sports report.China sports media coverage is gradually enlarging and deepening. It was late of Chinese TV media began to take part in the coverage of Olympics games, but developed rapidly. From 1984 Los Angeles Olympic Games to 2008 Beijing Olympics, China was conducted seven-time coverage of the games. In these 24 years, the scale of media coverage for Olympic Games is enlarging unceasingly and continuously, the concept is deepening and changing from political propaganda to services of sports information. Thus, from purely dependence on signals to news arrangements and applying a variety of TV programs form, the method of sports coverage is getting mature. Since 2004, China's TV media began to participate in the production of international public television signals of the Olympics, the Olympic TV coverage in China has undergone and will experience the tremendous changes.The show form and the causes of the historical evolution of Chinese Olympic reports reflect the specific historical conditions, but also has the distinctive period colors, The research on it has significant for its journalism, journalism history. First, the paper analyzes the evolution of the Olympic television coverage and directions, which fill the gaps of historical research in this era. Secondly, clarify the characteristic of each individual period to find the contact with its development through the analysis of a large number of historical data. Third, respectively study mass media and the Olympic rethology, to summarize the relation between them. This is important for us to make use of both two advantage and come to a model which illustrates cooperation between them. And then, with the develop vision, putting forward a plan for further, the paper forecast the prospects of cooperation between them.Through the research of historical datum, this pager got following conclusions: From the first time of China's TV media reporting the Olympic Games in 1984, to 2008 Beijing Olympic Games, the great change is human, material and financial resources of the sports coverage of our TV media increase unceasingly and the output of reports is growing tremendously. The specialization of channel brings the great benefits for the optimal allocation of resources and personnel management. At the same time, new technologies promote the development of the Olympic coverage and get some achievements including the deepening of concepts of coverage. From engaging in propaganda to specialization, the results to details, the competing to the humane care, the concept of China's TV media coverage has a great change. About the methods of reporting, the signal utilized in many ways including establishment of common reporting center and the rear linkage, unilateral injection point, the virtual studio application and the production of international public signal. Above all, the China's Olympic coverage is getting influential all over the world.