Research On APP News Narrative Of Southern Metropolis Daily In The Media Context

In the era of mobile Internet,traditional media no longer have the advantages,and their relationship with users has become a weak connection.In 2016,the Washington post,reshaped by the e-commerce giant amazon,has overcome the hard core of digital transformation with the concept of "user first",and the total number of subscriptions has achieved a 75% growth.The media communication pattern under the impact of technology brings another world and another set of rules.Digital text and multimedia technology make news narration have new narrative potential and bring new opportunities and challenges for news narration.The transformation of urban newspapers has been developing for many years,but few of them have succeeded.Nowadays,with the acceleration of technological change and the great transformation of media ecology,it is obviously difficult to find a solution to the problem if we only consider media convergence from the perspective of traditional media.With the transformation experience of the Washington post,it can be seen that "user thinking",that is,to meet the needs and preferences of users,can achieve a differentiated advantage in the fierce content competition.Southern metropolis daily APP faced by users,has been turned into "consumers" unconstrained rights,users have to any port,the possibility of any content,"user" means with independent users by right of media,compared with the "audience","user" is uncertain,have very strong initiative,can make a choice between the different content and different media,therefore,information dissemination media should consider more about the needs of users.In the process of exploring the new media news narrative,the APP of southern metropolis daily,as a well-developed,influential and distinctive news APP,has typical experiences and problems.Therefore,this paper takes the APP news narrative of southern metropolis daily as the research object,and puts it in the context of the transformation of new mainstream media.In view of its news narrative experience and problems,from the perspective of users' cognitive psychology,combined with gestalt theory,this paper proposes the optimization strategy of news narrative to enhance the power of content dissemination.In specific research,adopts content analysis and text analysis,using the principle of the southern metropolis daily news narrative APP words,short video news narrative,as well as converged news narrative analysis found that compared with the traditional news narrative,the southern metropolis daily APP with synchronicity narrative narration,group,open and dynamic narrative characteristics and narrative features,but exist in the fusion of news narrative time narrative is limited,lack of space narrative and relationship.In order to solve this problem,this paper makes use of lattice theory to analyze from the perspective of audience's cognitive psychology,and puts forward some strategies to improve the readability,readability and dialogability of news narration.