The SWOT Analysis On The Impact Of Mobile New Media Reading For Library

This paper mainly uses the document analysis and inductive method toclarify the concept of new media and summed up the advantages anddisadvantages of moving new media reading. The advantages include mobileand real-time, interactive and participatory, immediacy and freedom, pluralismand personalized, fusion and richness, openness and sharing. The disadvantagesinclude, capital investment is much, information distortion, disorder ofinformation, information is virtual, harmful to health, fast and fragmentation.Use the SWOT analysis method to analysis of the impact of the librarydevelopment from moving new media reading. The advantages of the Libraryunder the environment of mobile new media reading are that the library iseverywhere, the library can provide readers with accessibility reading services,library’s services platform diversity, library information resources freely andlibrary can provide readers with reference service. The library also exist somedisadvantages, such as the funds is serious shortage, librarians are to beimproved, the library also lacks the support of advanced technology, theentertainment of information resources of the library is weak and the serviceconcept of the library needs to be improved. At the same time, the new mobilemedia reading has brought the library development for opportunities and threats.In terms of opportunities, the popularity of mobile new media reading contributeLibrary Information Resources Sharing, to provide more publicity for libraries，readers have a strong demand for mobile reading services of the library, it alsocan promote the library functions effectively, in addition, some enterprisescontribute to the library to develop the mobile reading service. The threats areincluding mobile new media technologies emerging, improve mobile new mediareading service may enhance the information gap between the readers, there arealso a lot of problems in library information resources security and theprotection of intellectual property rights.More importantly, the Library Mobile Reading Service rivals are very strong. Through the analysis of internal andexternal library, the library should formulate corresponding strategies, Includingthe growth strategy (SO strategy), the reverse strategy (WO strategy), a varietyof business strategy (ST strategy) and defensive strategy (WT strategy). Thelibrary should make full use of existing information resources and professionalservice advantage to compensate for the weak of the funds, technology and otheraspects and seize the opportunities that can help the development of the libraryin current social environment, such as commercial institutions that can bringassistance to the library reading service to actively respond to various threats.