Research On Micro-blogging’s Dissemination In Public Events

Social Transition of China, the interests of the people to express their demandsincreasingly urgent need, Micro-blogging s free, real-time, grass-roots communicationfeatures provides Internet users with the best channels for expression of opinions andviews, people compete woven collar to express their views.The same time,government agencies and officials micro-blogging try it as a new window to observethe public, which makes the influence of micro-blogging rise. As the center of thenetwork of public opinion, micro-blogging has become the second largest source ofpublic opinion after following the traditional media, as more and more public eventsthrough the exposure and spread of micro-blogging, micro-blogging dissemination ofpublic event has been widespread concern in academia and industry.In this paper, put micro-blogging dissemination of of public events as the entrypoint, from the communication point of view, summarizes the internal mechanism ofthe micro-blogging in the dissemination of of public events, Communication Modelsand the micro-blogging contains the core-periphery, fission and multi-level mode; thepropagation body from the dissemination of the elements and information isseminationprocess micro-blogging grassroots, content fragmentation and diversification of media,the speed of instant, effect interaction technology and information generated from themedia, and information dissemination circle to the center of characteristics;Researchmicro-blogging new interpretation of communication theory, these theories in themicro-blogging presented different characteristics.The internal mechanism oftransmission to study the micro-blogging spread profile leads to public events, analysisof the type and characteristics of public events dissemination of through themicro-blogging and micro-blogging development process of the dissemination of ofpublic events in years divided into the three stages of infancy outbreak phase andstationary phase were elaborated. Analysis the spread of performance micro-bloggingpublic events that exposure event content the the live event dynamic dissemination ofevents bailout and traditional media work together to spread.Select public events since2010, the first year of the micro-blogging dissemination and diffusion through themicro-blogging for research samples to explore the micro-blogging role indisseminating the principles of public events, public events through large amount s ofdata and case illustrates micro-blogging performance of the role, the main function inmicro-blogging exposure events the diffusion event information, promote the publicopinion of the event, clear the rumors of event and organization event activity. While an enormous role in public events accompanied micro-blogging,micro-blogging spread existing problems, mainly the low credibility of information,the user emotional stability is poor, rumors flooding fissile spread adverse controlpublic opinion toward.These issues restricting micro-blogging play role in publicevents, this paper proposed countermeasures to these specific issues, try to optimizethe path of the micro-blogging spread order from four levels of government,micro-blogging portal, traditional media and user, work together to make up the shortboard spread of micro-blogging, in order to better play to its advantages in publicevent propagation and developed by leaps and bounds.