Research On The Reversal Path Of Public Opinion In Hot Events

With the rapid development of Internet technology,hot events more and more originated in the network media,hot news in the context of diversified media also showed new features and new trends.Since 2013 hot events frequently staged reversal drama,public opinion reversal has become the focus of public attention.This paper analyzes the reversal path of public opinion in three stages,which is the hot spot event of Harbin,which is based on the three events of Harbin "astronomical" fish event,Henan smear incense event and Shanghai female escape from Jiangxi rural events.Summed up the hot event of public opinion reversal path.And then provide a reference for the follow-up study of the reversal of public opinion,so as to make the pattern of public opinion in the new media era more rational.This study consists of three parts: the introduction,the five chapters and the conclusion.The introduction part is the first part of this study,mainly combing the research results,and elaborates the research background,purpose and research method.The text is divided into five chapters.The first chapter is through the detailed analysis of hot events,the reasons for the reversal of public opinion,characteristics,to explain its concept.The second chapter is the "brewing" stage of reversal.The third chapter is the "implementation" stage of reversal,which mainly describes the characteristics of the fluctuating path of the hot spot.The fourth chapter is the reversal of the "adjustment" stage,the trend of public opinion reversal path slow down to elaborate.In the fifth chapter,aiming at the frequent reversal of public opinion in our country,from the perspective of the public,the media and the government,we can find out the response to the development of rational public opinion.The third part is the conclusion,summarizes the trend,points out the limitations,and hopes to be reversed after the study.