Strategy Development And Innovation Environment News Newspaper

This paper briefly reviews the development of western, mainly American environmentaljournalism development course and domestic newspaper environmental news, and withthe help of structural functionalism and social risk theory, communication function andcore value of the newspaper news; at the same time, through the study of " SouthernWeekend " case green version,Summarizes its comparative advantages and use it asreference for improvement and innovation to guide domestic newspaper environmentalnews editing mode.This research mainly uses the literature research, content analysis and comparativestudy of the method of combining. Research process on the one hand, is to collect,organize and analyze the data; on the other hand is selecting the engaged inenvironmental media representative newspaper " Southern Weekend " and " greenversion of China Environment News ", longitudinal studies and longer time of the two,and strive to present is the comprehensive result of rational analysis and perceptual forthis research the author refines the newspaper news.Around the theme of study, this paper discusses four problems: some problemsin the development of a domestic environmental news, newspapers and the existence;two, compared with other environmental newspaper media," compared with theinnovation advantages of Southern Weekend " green version in? Three, the newspapernews communication characteristics, function and value; four, how the newspapermedia through more effective way to practical difficulties to edge cracking of theenvironmental news, thus better for the community to provide comprehensive, objectiveenvironmental risk monitoring and early warning.The study found, dependent on the path of development mode of state andbackground of local government economic self-interest, agenda-setting medianewspapers about environmental issues more affected by both government regulationand business capital, which has gradually formed a spiral news development path ofChina’s gradual newspaper environment. The fundamental reason is that, to expose thenewspaper media on the environmental news report, the report emphasized so as toachieve the purpose by exposing environmental accountability purpose. Based on thisdiscovery, this paper thinks, revealing modest weakening environmental news, updatingthe environmental news ideas, broaden the environmental news coverage, to editing andpresentation more effective dissemination of environmental news, will have certainpractical significance for the development of guidance to the practice of environmental news newspaper.