Strategy Of Integration Of Online Video Media Industry

The historical background of the video along with the opportunities and risks of thedevelopment of China’s online video media industry.Vertical class video websitegradually accelerate the pace of expansion and the intensity of competition, thetraditional portals with the figure of the department of broadcasting website alsofrequent in the field of online video media industry.Fierce market environment, today’snetwork video media industry more and more problems, support the With Internetdiversified technology and broadband technology gradually mature, as well ascross-media resources, our network of industry competition, copyright, and profitmodelVideo media competition has begun to integrate the coexistence of trenddevelopment.With the overall maturity of the industry, the integration strategy ofChina’s online video media industry is what will expand from what?Will integrate whatmode?The author in order to expand the research and writing of the article.In this paper, in the context of the discipline of communication, combined with theCommunication and media economics and media industry to integrate theoreticalexpertise, the use of documentary research, case content analysis and other researchmethods starting from the development of the status quo of China’s online video mediaindustry, combined with the media industryintegration of theory, horizontal integrationstrategy, a strategy of vertical integration and hybrid to integrate strategic level analysisof the five dimensions of the capital of China’s online video media industry,organization, content, technology and channel integration mode, and the proposedintegration of the context of network video media strengthen the competitiveness of theresponses: First, strengthen the building of self-made content, is to enhance the abilityof technological innovation, deepen vertical search function. Finally, summed up thevalue and significance of China’s online video media industry consolidation.Online video media industry consolidation strategy mode based on the backgroundof media industry consolidation, the end result is that attention and sort out theintegrated development strategy mode while online video media industry, but also bymany upgrade improvements to strengthen their competitive force, more attention andeffectively the value and significance of the industry consolidation, in order to promotethe healthy long-term development of the online video media industry.