"People's Daily" Reported Research "Ageing" (2003-2012)

This article takes People’s Daily aging issue report (2003-2012) as the object of study, comprehensive utilization content analysis, literature search and other research techniques, take the frame theory under communication studies sight to act according, inspects People’s Daily comprehensively in aging issue report dissemination idea, variation, dissemination characteristics and other medium achievement, combs and presents the report frame of aging issue People’s Daily constructs, pointed out that its issue of existence and provided the corresponding countermeasure.This article is divided into five chapters. Third and fourth chapters are the principal parts of article.The first chapter the introduction research background and research significance, proposed the academic value and practical significance of this research. Separately to the aging issue and social concern reported that carries on the research review. Determine the research methodology.The second chapter outlines the aging issue and related concept.The third chapter is the framework analysis of People’s Daily aging issue report. Takes the frame theory to act according to and take the content analysis as the research technique, extracts People’s Daily (2003-2012)1341reports, analyzes the statistics and from the report quantity, the page layout position, the report literature style, the news source, the report subject and report nature these six aspects to it, answered the following issue:How reported the key point and change situation of content? Has the source and words deviation? What is evident subject frame? What is the latent ideology?The fourth chapter is the tactics study of People’s Daily aging issue report. In light of the third chapter of research, summarized People’s Daily aging issue reported subject matter that had:First, political tendency is obvious, the positive reports proportion is oversized; Second, the government position strong trend, the old community right to speak is weak; Third,"Three Approaches" request not to achieve, still had the shortcoming of keeping aloof. In view of the existing problem, proposed the following strategy. First, long-term mechanism that to establish the social concern reported worked as social safety valve well; Second, to safeguard the fairness of medium standpoint-against society prejudice and groups aphasia; Third, to implement humanism concern-looks after the emotions of the vulnerable groups and promote social harmony.The fifth chapter the summary study conclusion and proposed the limit and forecast of this research.