A Reasearch About The Expansion Of People’s Daily

With the development of era, the change of the propagation environment, the demand ofthe audience is constantly changing, the People’s Daily also need to be constantly of reformand development. From the beginning of1956, the People’s Daily has repeatedly carried onthe revision, in recent times, respectively is July1,2009, January1,2010, January1,2013.Paper, by studying the People’s Daily all previous revision is summed up, the People’s Dailyextended adhere to two principles is the party spirit principle and news standard.The People’s Daily revision in2013, from research, the People’s Daily in2013revisionof social background, through changes in the content of the revision, page changes, such asanalysis, summed up the People’s Daily, the revision with changing the proportion of differentstories, rich variety of news writing style, layout of the whole visualization, an increase in thenumber of layout, etc.On New Year’s day Microblog of the People’s Daily said,"the New Year, we will try totell the truth, and write the truth, let the article having substance in speech, makes sense, allsentient beings, more approachable, more readable visibility, real readers service." Now,especially the rapid development of network medium conditions of the People’s Daily, therevision is a requirement of the challenge, also is the beneficial trial of party newspaperreform, for local party newspaper journalism reform has important guiding significance. Therevision of the new changes showed new characteristics shows that the new developmenttrend, show that the local party newspaper reform from two aspects to improve the newsbusiness, response to public opinion hotspot, do a good job in the people’s livelihood news, atthe same time to adapt to the market demand, completes the visualization.