The Research Of The Important International Conference Report On People’s Daily Microblog

With the arrival of the media age, great changes have taken place in communication and people’s way of acquiring information. Especially the birth of micro-blog, with high Internet penetration rate, moves forward into the modern society and has a profound impact on people’s life. In the face of the huge impact of new media, the traditional mainstream media obeys development rules of media and create new platforms in new media field. The party newspaper micro-blogs emerge on such a background and play a significant role in spreading the party’s voice, expression of people’s suggestion and the mainstream of social values, and guiding public opinion. "People’s Daily", as the first media of our party, officially settled Sina micro-blog on July 21 2012. After more than two years’development, the amount of fans has exceeded 30,000,000, and it becomes the year’s most influential media micro-blog. Many scholars praise it "thriving" of the party newspaper micro-blog field.Based on the official micro-blog reports of People’s Daily on APEC conference on 2013 and 2014, my study carefully researches reports on APEC conference from sources, forms, contents and high forwarding micro-blogs through content analysis method and case analysis, and concludes characters and deficiencies of such reports. Moreover, my study also puts forward suggestions on how to improve reporting. I hope this research can inspire better official micro-blog reports on great international conference, and I wish it can provide beneficial reference for further development and perfection of the administrative micro-blog.I hope the research results of this paper can be beneficial not only in reporting such international conferences for the official party newspaper micro-blog, but also for the future development and perfection of the party newspaper official micro-blog.