Analysis Of The Framework Of China’s Tobacco Control News Reports In The Perspective Of Framing Theory

China is the largest tobacco producer and consumer in the world. Tobacco not onlymakes great contribution to China’s tax promotion, but also has important influence onpeople’s life. The number of smokers and victims of second-hand smoke in China isbigger than many countries. Tobacco has become a major killer of Chinese health.In November2003, PRC signed the World Health Organization FrameworkConvention on Tobacco Control, and become the77signatory countries of the WorldHealth Organization. Although signed earlier, China’s tobacco control is still notoptimistic, especially public places tobacco control.In recent years, with the enhancement of the health, tobacco control are gettingmore and more attention. Tobacco control emerged in Western countries, and graduallyaffects China. With the tobacco control activities being carried out in our country, mediaalso involved in this issue, focusing on tobacco control progress, reporting tobaccocontrol activities and showing some characteristics.This research is based on these backgrounds above. With the perspective ofFraming Theory, this paper selected71tobacco control report sample from People’sDaily and Southern Weekly since2001as the research object, conducted a statisticalanalysis in terms of the theme, source, attitude, form, and associated framework, got thegeneral framework of media reports about tobacco control in China with the combine ofqualitative and quantitative methods.On the basis of the framework analysis, this study summarized the current situationand problems of the tobacco control reports, and explored the trends. New problemsfound during the study, such as the role that non-governmental organizations played intobacco control. This study also concerned on these new found issues.