Shaanxi Museum Of Industrialization Development Path

Museum is a major platform for cultural representation of a city, a region, as well as acountry. For the purpose of display the process of social historical and environmental changes,museum is an ideal place for research, education and visit activities with great public benefit.But the museum daily operation need a lot of money to sustain, single source of funds hasbecome an important factor which restrict the development of the museum. Museum in thespread of culture at the same time should use the existing resources for industrializationdevelopment, and the income for the museum’s redevelopment. And as people demandstructure upgrade, also increasingly to the requirement of the museum, the museum to thepublic is increasingly close relationship, so museum use of museum resources, developaudience favorite cultural products and cultural service to meet the needs of the audience arealso necessary. This article from the Angle of industrial economics development ofindustrialization in the main body of the property, industry associations, elaborates themarketing, analyzes the industrialization in Shanxi Province museum open opportunities,stage of development, problems, combined with the national Palace Museum in Taipeiindustrial development in the organization and management experience, authorized collectionimage experience, marketing experience, for the industrialization development in shaanximuseum puts forward the development of subject organization structure optimization, qualityimprovement and the fusion development object, path selection and marketing strategies toensure three aspects of protection of the fund, policy, personnel, platform.