Research On The Marketing Application Of Museum Creative Products From The Perspective Of Network Communication

This paper takes Dunhuang Grottoes artistic and creative products as the research object,and combs the network marketing channel research,network marketing strategy research,network marketing data research and museum cultural creative product network of museum cultural creative products under the current situation of museum cultural creative products network marketing.The content of marketing communication research,the classification of Dunhuang culture creative products network marketing,and try to introduce the "distribution model" proposed by Schramm.W by introducing the communication science subject---network communication theory.The "two-way circulation mode" conforming to the communication perspective of Dunhuang cultural creative products network marketing,for the information content dissemination data and information feedback dissemination data in the social media platform "microblogging" and the Internet e-commerce platform "Taobao" A comparative study analyzes the current situation of the dissemination of Dunhuang cultural and creative products in the context of Internet marketing,and uses the exploratory,diagnostic and predictive research features of quantitative analysis,for the study of the network communication perspective of Dunhuang cultural creative products in the network marketing process,it provide suggestions for improvement in marketing content communication level and marketing content feedback level.