To Do The Best Citizens Readings

With the emergence of new technology,the increasingly mature digitalenvironment, as well as the rapid coverage of network in the globe world, the newmedia are rising in succession.Newspaper,as one of the traditional media,isundergoing an unprecedented change.Revision is the most direct way for thenewspaper to get more fresh blood and living soul, so as to meet the needs of differentpeople and gain its long-term development."Southern Weekend",founded in1984,infacing of such three challenges as new requirements put forward to the cognitiveability of media by the complexity of the transition,new shocks to the media formsbrought by the rising of new media and new expects for the media vision from theglobalization and the rise of china’s international status and based on the social realityof the growth of Chinese civil society and the rise of civic consciousness,had carriedon the revision on September8,2011after thirty or forty years’ popular in china.Thisrevision is based on the previous three major historical transitions,it adheres to the"Southern Weekend"’s features:reflect the social,serve the reform,close to the life,drive out evil and usher in good.It is with "paying close attention to the people’slivelihood,highlighting the love,maintaining justice,sticking to the conscience"as itsduty.The new concept of the"Southern Weekend"is"being the best citizen’s Readings",and highlight the theme of "change"in order to"unchanged". In the concrete practiceof journalism,there are focus of facts,expressions of opinions and the structures of the"open space".First of all,"Southern Weekend"made adjustments on the visual,the newlook is more open and free;Secondly,the"Southern Weekend"changed the way ofreports,successively carried on a series of special reports such as the tenth anniversaryof Sept.11and the Libyan war and so on,the reporters witnessed the spot and made thenews more valuable; In addition,the new version paid more attention on depthinvestigation of news and integration of information processing,focused on reports ofthe major news,so in this fast-paced digital era, not stint the words and layout,"Southern Weekend" try to slow down the pace and track reports in all-round for along time to let readers know more about the facts behind the news; Finally, thisrevision intensively put more energy and resources to the offer of opinions andpackage, and each layout has more updated and more accurate position.Those changes reflect the "Southern Weekend"’s self-renewal attitude as the time changes,while theonly "unchanged" is the eternal pursuit of pre-eminence and media spirit.Through to the "southern weekend"revision background, the concept of news,and news practice, it can be seen that the changes for other political reform anddevelopment of media has certain reference significance, first of all, a newspaper inorder to get long-term development, must have a definite audience positioning, withtheir characteristics and form of reports and editorial style, combination of newspaperdevelopment the new situation, taking the advantages of the group, the overall attack,go hand in hand. Second, speed up the development of the digital newspaper industry,realizes the fusion of media and situation. Third, in the story of that appeal to a largeaudience at the same time, actively to deal with all kinds of pressure from the stateadministrative department of press and media control and avoid risk.