International Communications And China's National Image Creation

The national image is an extremely important intangible asset of one country, its location and creation has a direct impact on the performance of foreign policy and success of national interest. The national image and its creation have close relationship with the general power of a country, and it also cannot leave without the international communications and the public opinion. The mass media plays an important role in broadcasting the national image and enhance the national popularity, through the repeated processing of information. Creating an ideal national image by the mass media has become a groundbreaking and fundamental research in the modern society. Now, the discussion and research to the national image is enthusiastic, and has had great progress. But, generally speaking, the exploration to the research of national image is still in the preliminary stage.This paper take "China Daily"--the only national English daily paper ,as theresearch sample, from which I Select 105 articles during the 13 days of 2007 NPC and CPPCC, to research and analyze. The articles have abundant contents and wide range theme. Meanwhile, I choose western media "Washington Post", to compare it with "China Daily" about the "two sessions" report, including the compare to contents, report tendentiousness and picture tendentiousness, in order to reveal the difference of China's image which China and the western media build, from the following fore aspects: national interest, broadcasting concept, media orgnazition,and ociety Control. Based on this, try to explore the problem and weakness which "China Daily" and Sino-foreign media face in the broadcasting process, by analyzing the strategy of "China Daily" when broadcasting the national image, try hard to provide some references of target selection and direction for Sino-foreign media when creating China's national image, both theatrically and practically.