"The Paper" Transformation Practice And Enlightenment On Chinese Newspaper Transition

This article "The Paper" as a restructuring case, through "The Paper" to conduct field research, investigation and interviews, the inevitability of the transition from the Chinese press, of "The Paper" transformation of practice, "The Paper" Transition exist problems and Solutions, "The Paper" successful experience of four enlightenment China newspaper transformation depth analysis, trying to decline in the newspaper industry as a whole situation, to the Chinese newspaper industry in transition to bring some inspiration.I believe that in the process of transformation in the newspaper industry, should the data mining technology, research audience preferences, establish a database under development by the vertical line service, extending its business model; focus on "content is king", the news data, video of the news and a scene experience, etc. extension of coverage to adapt the way of thinking of the Internet to meet the audience’s reading habits; talent management mechanism reform, the reform of incentive systems and personnel selection of new ways to make excellent talents to stand out; to break the set thinking, transform profit model, draw "paywall."...