Research On "Go-transform-change" Activity Of Henan TV

The purposes of journalism is to make people learn more information, grasp moreknowledge and learn more ideological nourishment, so as to form the social atmosphere ofpunishing evil-doers and praising good-doers, driving out evil and ushering in good, andagglomerate the resultant force of working energetically and promoting civilization progress.News is not a vacuum, it is a true reflection of the world. When the "news world" coincides withthe "real world" in general, the communication value of news will be reflected and itsconservation force on the society will be achieved. Currently, there is a widespread undesirablephenomenon in China’s press circle that the "news world" is separated from the "real world". Forexample, some journalists do not want to go to the grassroots level for interview, but achieve it byphone, e-mail or other indirect ways, and some even imagine in the wrong perspective just on thebasis of one party’s views, such news reports can not reflect the true aspirations of the grassrootslevel and civilians, greatly affect the credibility of news reports and are contrary to the intention ofjournalism and communication.In the world, people play the leading role and human activities are the sources of news.The masses are both the principal object of all goals and the power driving the history forward.There is no doubt that news should stand on the position of the people and truly reflect their upsand downs, truly perceive their emotions and know their safety and wellbeing. News peopleshould keep together with the people, and ensure the close dissemination of public opinion andsentiments. Some news reports, literary and artistic works as well as film and television works cannot attract the people, because they are far away from the people and lack a vivid manifestation of the people’s minds and emotions.To promote the journalists truly reflect the point of view of the people and the mass linein the practices of journalism and propaganda, go down to the grass-roots units and masses, injectflowing water from the source for China’s journalism, on August9,2011, the PropagandaDepartment of the CPC Central Committee, the International Communication Office of the CPCCentral Committee, State Administration of Radio, Film and Television, General Administrationof Press and Publication of CPC and China Journalists Association held a meeting to call on theimplementation of “going down to the grassroots, transforming the work style and changing thewriting style" activities in the national news front organizations. Under the impact of suchactivities, Henan TV has also launched content-rich and diverse forms of news reform activities.In the activities, with the deep feelings for the masses, the majority of journalists go out of thehigh-rise buildings and meetings, go to factories, mines, communities and fields, listen to thevoice of the people and capture the changing times by lens, they have written a large number ofvivid and moving reports and launched a large number of quality works. The“go-transform-change” activities of Henan TV have achieved remarkable results and provided astrong support of public opinion for comprehensively promoting the construction of Central PlainsEconomic Zone and accelerating the rise of Central Plains and the revitalization of Henan.This paper is divided into four chapters, taking the “go-transform-change” activities ofHenan TV as an example, it explores the long-term development mechanism of the activities.Chapter I describes the concept, background and significance of the "go-transform-change”activities, and explains the profound reasons and far-reaching significance for the press circle tocarry out a wide range of “go-transform-change” activities from the theoretical level. Chapter II makes a detailed analysis on the numerous excellent works achieved in the "go-transform-change”activities of Henan TV from the perspective of journalism, and illustrates the positivecontributions of Henan TV’s activities to the effective delivery of social situation and people’s willthrough distinctive examples. Chapter III researches the communication effect of"go-transform-change” activities and highlights their positive impact on the development ofjournalism in China and the development of economy and society. Chapter IV describes theproblems existing in “go-transform-change” activities and explores the long-term developmentmechanism and countermeasures.