Development Research Of Henan TV Variety Show

Television media market in China gradually developed an increasingly competitive today, the provincial TV through continuous exploration and development, has become the backbone of the Chinese TV media market. Provincial TV variety entertainment part is an important direction of the national TV competition in recent years, the the variety entertainment section of the television ratings and advertising sales outstanding, average viewership has been far more than the top TV shows and news programs, a provincial-level TV dominate the powerful weapon of the television media market share.Face of severe challenges, seize the opportunity to a leading position in the new round of competition, to improve their competitiveness, provincial TV stand out in many provincial TV, occupy an important position, the good development of the TV, you first needthe problem is how to increase the competitive advantage of each variety show.Henan is located in the Central Plains, historical and cultural resources in the province, has a profound historical and cultural heritage, the culture of Henan condensed history of the Chinese nation, which directly or indirectly through various forms have to show, to show the traditional culture of the Central Plains. Central Plains culture is the source and the core of the development of traditional Chinese culture, profound, has a long history, it is the root and trunk of the traditional Chinese culture, occupies an important position in the history of our country in the development process, the use of the Central Plains culture is a the Henan TV is the most cost-effective strategy, Henan TV apart from the competition to fully tap local resources, build brand barriers difficult to imitate others. Henan TV "Liyuanchun","martial arts style","Huayu door" the three trump cultural section head directly show and heritage of the Opera culture of the Central Plains martial arts culture as well as the Central Plains region rich collections culture. The three columns are in the traditional culture of the Central Plains as a starting point, the part with the support of culture, but with several other TV, columns, or lack of sufficiently attractive. This article via text analysis, field research, find out the Henan TV to traditional culture as the basis of the existing problems in the three flagship program, and the future development of relevant inputs and countermeasures.