Study On The History Channel Of Tencent

The dissemination of information about history has gone through a long process, from the first book to the history columns of the newspaper supplement, from the appearance of historical magazines to the appearance of radio and television programs about historical themes,until the programs and writing about history are presented onto the platform of the network under the situation of traditional media turning omnimedia.At the same time, web portals engaged in information services have begun to set up the history channel for better service for the readers.In the face of sites in omnimedia with powerful news maternal strain resources and the information right of news reporting and writing, business portals on the history channel building seems a little bit inadequate. As a newly established Tencent History Channel, how to take a slice in the small minority readers who love history in the face of the depression of other similar websites channels and the strength of the omnimedia’s website?The author gets to know the specific procedures in creating content and some detailed information associated with the channel through directly contact with the editor of Tencent History Channel, and analyse the characteristics of the channel’s propagation with specific description about the form and content of the channel. Through depth interviews and questionnaires, user satisfaction are rearranged and summed up and motivation research on the choice of other manners to get acquaintance about history are investigated as well. On the basis of the survey, the author analyzes and summarizes the shortcomings about Tencent History Channel in form and content, and put forward suggestions for improvement.