Customer Relationship Management System Based On The The Paas Life Insurance Company

In the21st century, the rapid development of information technology, especiallythe Internet and the popularization of network technology, enterprise managementmethods are constantly changing. Information management in the enterprise as well asthe company’s development process plays a very important role. Which is especiallyimportant customer relationship management, customer relationship management is acustomer-centric, to maximize profits for the purpose of modernizing, informationtechnology, digital customer relationship management as a marketing strategy, this hasbecome a hot topic in all walks of life. But in the domestic life insurance industry incustomer relationship management applications is still in its infancy, all the majorinsurance companies at various levels through various forms to carry out relatedresearch and development of customer relationship management, customer has becomea fundamental marketing strategy of each company a top priority.In this paper, the life insurance industry in recent years, based on the practicalapplication of the system development using the popular. NET, web applicationtechnologies, programming languages C#and integrated set of development toolsVS.NET. Framework is a large and rich library resources and the complete basicdevelopment environment combined with the corresponding database access technology,constructed out of the customer as the center, along with a unified shared data, optimizeprocesses, improve the function of other characteristics of the life insurance companycustomer relationship management systems, and to solve problems in which the focuson the application of technology highlights.Comprehensive customer relationship management system to achieve in terms ofmanpower, material and time will be a large number of long-term investment, forcompanies and businesses are a major event, through customer relationshipmanagement system customer modernization of information technology for systemmanagement, not only can significantly improve the company’s level of business andoperational efficiency, while also bringing more profit for the company, so the customer relationship management is the core competitiveness of enterprises to improve the bestchoice.