Design And Implementation Of Insurance Company Customer Information Management System

With the rapid development of computer technology, information technology fully penetrate into the various aspects of human society, information technology has almost become a trend of the world economic and social development. The introduction of IT technology and the modern management thinking, to inject vitality for the Chinese companies under the pressure of competition. The customer is the survival of the enterprise, and customer information is essential for the enterprise. Using computer management of the enterprise customers is imperative. To effectively manage the relationship between enterprises and customers can improve customer loyalty and maximize customer’s value, save manpower, material and financial resources for the enterprise, improve the enterprise’s core competitiveness; This article is in this case a specific enterprise of customer information system development and design, in particular, it is about the issues which are common for the insurance company customer like marketing customer resource utilization is low, Account Manager, exclusive resources and information to ustomers, performance appraisal management is difficult to operate.Through this system, Standardized management of information, scientific statistics, and quick to find can be done, make full use of the automatic control of the computer, reducing the workload of the management of customer management, this system combines NCI’s actual situation of customer management and analysis of actual demand, use Access2003database and ASP (Active Server Pages) technology,it is a network version of the client management system, the entire system is simple, friendly interface, flexible, practical, safe, and the whole process throughout the management of customer information management, including data entry, information query, report output, customer preservation management, and finally through the system testing, implementation and maintenance of the system to achieve the sales department for the business process optimization.In this thesis, mainly from the background and significance of project development, the key technologies introduced, the system needs analysis, the overall system design, system design, system testing, summary discusses aspects and prospect.