The Transmission Model Of "We Media" Intensifies Chinese Civic Consciousness

Today’s society, with the development of the network, the number of clients of computers and smart phones continues to expand. More and more human-based soft-wares are designed day by day.What’s more, the lower costs of Internet service and other factors make the grassroots media becoming more and more popular such as the blog, micro-blog and so on.Headed to newspapers, radio and television, the mass media has been an unprecedented challenge.The new and interesting mode of communication--grass-roots media is blurring the boundaries of the senders and the mass of the news.Such unprecedented freedom one end is attached to a public’s carnival while the other to the ruffians’hell.Thanks to the network,the civic awareness in our country is growing,however,too fast.So many problems appear.We need a good environment so that the awareness of our citizens can advance In the right direction.So, I want to explore the grass-roots media--its definition, characteristics, advantages and problems.With the new media,deepen the awareness of our citizens in order to build a democratic and nomocracy country.