Xinjiang Radio And Television Networks Of Digital New Media Advertising System Research And Development

Chinese cable digital TV is in the period of transformation, there are manyproblems which need be researched and probed about the Digital TV platform andbusiness.For instance, how do the Radio and television network operators release themultimedia information content exactly and safely in all channels,all time,all userscovered,all these need to be investigated.Since the Digital TV platform was build in2003,Xinjiang radio and TV networkshas completed the Digital TV whole turn in the major city of the Xinjiang UygurAutonomous Region. In order to develop the Digital TV platform and enrich the TVcontents for users, Xinjiang radio and TV networks has started to build a project toresearch and development the new media advertising system since2009.Based on the new media system platform, the broadcasting network can not onlyrelease the multimedia information quickly and accurately, but also carry out valueadded business such as advertisement,information and etc. The content and form of thevalue added business which has a wonderful performance contains a combination ofmultimedia informations such as video, audio, text, images and others. It can alsocover the shortage of traditional TV advertisements for it can not be covered in all timeand all users due to the influence of time,audience rating and channel changing.The digital new media advertisement system studied in this thesis,which consistof front-end system and terminal system,is designed based on the app manager ofmiddle-ware. The front-end broadcast scheduling system can be used for advertisingcontent importing, adpositionid adding, advertising verifying and broadcast schedulingand etc. The data package and broadcast system will pack and broadcast theadvertising application data and control data into network through OC or IP. Theterminal system can use app manager to monitor the advertisement data in real-time,and analysis the advertising control file, load advertising application documents andadvertising material files through pagewidget, and then show the advertisement on theterminal television eventually.The research works are as follows: 1. Realize a friendly front-end interface, which can be easily used foradvertisement input,verify,broadcast and etc.2. Based on app manager monitoring, the terminal system can receive theadvertisement data, and then realize the advertising controlling and updating.3. Actualize several kinds of advertisement, such as the boot screen advertisement,EPG menu advertisement, channel information bar advertisement, audio broadcastingbackground advertisement and hanging slot advertisement.