The New Media Era Of Traditional Tv Media Advertising Value Research In China

In recent years, at the end of each year, the traditional TV media will be put on the intense "Compete for the bidding", total bidding reached high record repeatedly in people’s amazing. The success of TV advertising bidding not only shows the development of China advertising industry, confirmed that our AD market economy continue to grow, also, confirmed the effectiveness and value of the Chinese traditional television advertising are still trusted by advertisers and customers.Nowadays, the development of the new media is in full swing. This situation makes the traditional media encountered in great challenge than any time of before, however, it also bring new development opportunities to the traditional media. Under the general trend of the combination of traditional media and new media, traditional media extended on the basis of the original advantage of the many new advantages unmatched by other media with the help of new technologies and new platforms, such as the advantages of new environmental、new content、new audiences and new advertising. The value of traditional television advertising in the new media age will have a wider room for growth.In the new media age, the "network convergence " of media technology as the catalyst that make the new media technologies which present by the digital, networked and interactive is challenging the rules of survival and survival pattern of the television and bring tremendous and profound changes to television industry. Facing to the new media, traditional TV media must follow the historical trend, seize opportunities and meet challenges. Traditional TV media has to continuously explore the technology, resources, content, advertising planning and other aspects, to explore the feasibility of strategies to enhance the value of television advertising, thus need us to seize the technological opportunities, promote technological upgrading; integrated media communication platform, extending the advantage of resources; to meet the needs of the audience, and expand the contents advantages; innovative advertising business, broaden the survival road. Just do as what we said before can we open up new service areas and space for development of traditional television media, innovation new watching areas and advertising value so that to make the television advertising industry get a rapid development, and then fulfill the aim of the traditional television media leaps and bounds in the new media era.