Competitive Intelligence Research Of Third-party Logistics Based On Value Chain

Competitive Intelligence is a tool that is a way of thinking. Competitive intelligenceas a tool does not necessarily apply to all business activities, but as a way of thinking, youcan learn from and apply to more strategic decision making activities, to help companiesbuild competitive advantage. The application of value chain analysis for macro-strategicobjectives of enterprises. To enhance the value of third-party logistics enterprises as awhole for the purpose of the relationship between the systematic analysis of internal andexternal activities, in order to tap the competitive advantage of enterprise resource.Competitive intelligence perspective, through third-party logistics of the industry and theenvironmental value chain analysis, in what industry position clear that the enterprisevalue chain; enterprise value chain analysis to understand their competitive advantage tobuild the source; through value chain analysis of competitors to understand theircompetitive environment; through the analysis of the business environment and theopponent’s analysis of third-party logistics source of corporate competitiveness strategy.Direction of the corporate strategic decision-making is beginning to recover with thetransfer of profits focus change. The logistics field has become the focus of manyenterprises competitive to seize logistics commanding heights would be tantamount toobtain a third profit source. The third-party logistics companies the advantages ofspecialization, specifically a line, which is characterized by independent production sector.Michael Porter’s value chain concept, due to the accurate analysis of its competitiveadvantage in business practice and management theory in a wide range of development.Coordinated every aspect of the value chain, thus achieving optimal business performance,enhance the competitiveness of enterprises from the whole. Value chain managementthinking based on intelligence analysis of third-party logistics companies to compete. First,an overview of third-party logistics enterprise competitive intelligence and competitiveenvironment analysis; Second, the competitors of the third party logistics value chainanalysis; Finally, promoting third-party logistics enterprise competitive strategy analysisbased on the value chain.