| Across the country, television news emerge in endlessly. As the backbone of the TVnews,the people’s livelihood news in provincial capital cities, has been blowing horn ofcompetition. the news resources in capital city is very limites. Competition for news contentand audience,formed a competitive situation in the city and provincial capital citiesnon-television channels on satellite. Ji’nan is the capital of Shandong province, the competitionbetween media, news media existence and direction is changed. Combining with the mediaecology theories and cases, based on Jinan people’s livelihood TV news mediacompetition.provide reference for the trend of the media’s developmentAfter years of development, this paper argues that the news media market factors occupymore and more important position, this must bring market competition.A city has many newsmedia, how the news sources, reported level, news concept and innovation more than others isparticularly important. In recent years, the news dissemination enterprise continuousdevelopment and reform in our country, is becoming more and more fierce competition anddevelopment, bring on the one hand, a better as a result, the media’s power is growing and theinfluence of the media is expanding. However, with the increasingly fierce competition, manymedia on the crooked road on the path of development, has exposed more and more problems.Based on the comparison of media niche calculation method, compare the status of competitionbetween the various livelihood news section rationality,reflect the people’s livelihood newscompetition situation at present in Ji’nan. On the whole, the mainstream of competition ispositive, is the trend of competition of positive, but with more competitive and viciouscompetition unceasing impact, there are media will be eliminated by the market. This paperaims to compare the competitive strength, let the media between the various media competitiveorderly, and let the news media in Ji’nan continue to be active.The people’s livelihood news column is not exist in isolation in the ecological system, thepeople’s livelihood news in Ji’nan belong to the intraspecific competition, because the survivalresource has certain similarities, showed intense competition.First of all,this paper sorted out the rising and development of people’s livelihood news, itis concluded that the people’s livelihood news has high ratings in TV channel, each channel of self-managing column has the people’s livelihood news, especially terrestrial channels at theprovincial level and city television station. this paper started with the theories of media ecology,ecological analysis of Ji’nan region of the people’s livelihood news column, the niche breadth,niche overlap ratio analysis of the people’s livelihood news audience competition.it isconcluded that the people’s livelihood news audience niche, themes, niche overlap ratio is high,the competition is fierce. In a competitive environment, the people’s livelihood news toinnovation, dissimilation in the report form and the route of transmission, to keep a place in thecompetition. And then, this paper,analyzed the regional environment of information resourceand the audience of Ji’nan. And investigate how to broaden the information resource and theaudience.After the first three chapters of analysis, we can conclude that the Ji’nan region of thepeople’s livelihood news is in fierce competition environments but also have distinguishingfeature. They are the indispensable backbone of TV news. but the media niche is too similar, letthe competitiveness of the various sections decline.In the fourth chapter, through the first threechapter of data analysis, this paper sums up the people’s livelihood news how to expand niche,in order to achieve the goal of sustainable development. |
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