Study On The Bottleneck And Breakthrough For The Future Development Of TV Presenters In Oinnimedia Era

In recent years，the omnimedia was always mentioned as a key word by thepersons in media community and industy. The omnimedia not only brings thechanging of media forms,but also the changing of audience differentiation, habit ofreceiving information and delivering content.In turn,it brings new challenge to let TVpresenters turn a bottleneck.This paper analyzes the environmental changes of media from the concept ofomnimedia.Under the back of omnimedia,the media forms Interactive fusion,and thepersons viewing habits changes. All kinds of information masses to provide,and thethreshold to recive informatines to lower. The decreasing trend of audience’s focus isvery obvious, coupled with the professional interpretation to meet the need of audious.The dominant position of the power of media, interactive communication isoverwhelming.The changing of environmental of omnimedia let the traditional TV presentersturn the bottleneck on the development of career.Tt is shown as the decreasing trendof audience let the star TV presenters’ time is over.It is obviously that TV programsegment and the star TV presenters are facing challenge. All kinds of factor combinedaction to let the short life time of TV presenters. A lack of innovation of TV presentersand people began to the same.According to the breakthrough of TV presenters on omnimedia era,this paper putforward that change the communicator of the information to the receiver of theinformation.We should build a brand of TV presenters’ owen to further improve thecolumn influence and to make the influence of TV presenters more big. The TVpresenters shuould to get the right position to form a sharp style.We also should todevelop the professional quality to shape the more professional TV presenters.On the research content,this paper Emphasis on the characteristics of the media environmental,and put the omnimedia as theoretical foundation to carry out theanalysis of TV presenters. On the basis of medium changes to analysis the newchractors of the audience,the content and the media environment. On the researchmethods,this paper have classification of statistical the performance of TV presentersto statistics the one who had receive widely recognized.Then I inductive the chractorsof TV presenters’ ability.This paper put the the career development of TV presenters as the research objectand put the omnimedia as theoretical foundation to carry out the analysis of TVpresenters.This paper analyzes the way of TV presenters to develop from Mediapattern reorganization, evolution of the role of TV presenters,to find a new power ofthe development of TV industry.