| The WeChat public account is becoming a tool and platform for publishers and publishing organizations to carry out marketing and promotion activities,communicate with users,and build corporate brands.It has become an important part of the digital transformation of the publishing industry and the creation of a publishing omnimedia matrix.However,there are many problems in the development and operation of publishing WeChat official accounts.How to make good use of this new media platform to help the digital transformation of the publishing industry is still in the stage of exploration and development.This article selects the industry’s top ranked WeChat official account "Ideal Country Imaginist" with excellent operational development as a typical case.By collecting and sorting out official account operating data,it analyzes the status quo of operations,summarizes its operational development strategies,and analyzes current problems and development bottlenecks.Then put forward the corresponding breakthrough strategy.On the one hand,after the analysis report of survey data is fed back to the official account operator,it can help them understand the characteristics and usage habits of the user audience.Combining the feedback questions and suggestions can help the operator make targeted improvement strategies in the subsequent operation and development,and help it.Public account development.On the other hand,it can provide a reference for the operation and development of other published WeChat official accounts,further improve and promote the research on the operation and development strategy of the published WeChat official account,and at the same time have a certain inspiring effect on the exploration of the integration and development of traditional media and emerging media. |
