The Study Of Agenda-setting In New Media Age

Network hot words is a kind of network language, it has concise forms, includes abundant information, and often can use one or two words to reflect a hot, a phenomenon, or even an age. In recent years, network hot words has been showing a rapid spread, the reason for that is the network hot words content the response for people’s livelihood, which can make people express voice to society, public opinion is "microphone" Upload "megaphone". At the same time, the network hot words are sharp and does not lose the humorous style, it can pierce to the heart of the matter of gloomy social phenomenon that, hit the mark, having a very strong conviction and bite. Because of this, the network hot words not only wons the audience favorite, but also wons the traditional media.Compared with the traditional media, the speed and scope of network hot words spread are all to be way ahead, every corner of it exists in the network, such as a micro-blog, blog, forum, community etc.. Network hot words, to some extent, reflects the social mood, becomes the new public opinion collection, it can convey information to the audience, can also respond to the side of the event audience’s attentions and opinions. So network hot words is influencing our life with its unique form.In the structure, the article is divided into five parts to elaborate. The introduction includes the research background and significance, research review, research methods, research framework; the first chapter of the network hot words overview, including the network hot words, the concept of network hot words classification, network hot word features, network hot words of the situation; the second chapter carries on the analysis to the network hot words generation environment and dissemination reason, generation environment includes the technical environment, political environment, cultural environment, causes the spread into the news value, the audience appeal, forms of communication; the third chapter analyzes the positive effects of network hot words’spread of negative effect; the fourth chapter the author puts forward the problems needing attention in the process of using the network hot words.Through the research on the generation and propagation effect, causes the network hot words, in the process of using the network hot words should pay special attention to two points:the first, to improve the qualities of Internet users, including users use the media literacy and netizen citizen accomplishment, the only way to from the source to effectively reduce the network violence, purify network space; the Second, the network hot words triggered nationwide opinion carnival is a pathological phenomenon, it numbs the audience indulge in the network opinion expression, lack of rational thinking, hostile to the realistic society. Therefore, the traditional mainstream media should play its mainstay role, strengthen the guidance of public opinion, creating a traditional media and new media joint efforts of the media environment.