An Analysis Of Anhui Business Daily’s Reports About Netizens Opinion Fr Om2011to2012

With the development of China’s Internet technology, network has increasingly become the new channels and platforms for the public voice; at the same time, there is the strong impact to traditional media, due to changes in the media environment. Newspaper is also actively exploring the new direction of development in line with the characteristics of the times, in addition to the old operating mode outside. Then the coverage of the network of public opinion is the effective direction of these explorations."Anhui Business Daily" founded is in the reform of China’s newspaper, which makes "Anhui Business Daily" to try and practice in the process of market-oriented on keen eye and a firmer attitude."Anhui Business Daily" is fully aware of the positive impact on China’s political, social, public affairs, people’s lives and consciousness by the netizens opinion, which faced with the development of this netizens opinion. So, the netizens opinion is included in the agenda of its spread to, directly reported the opinions, the views and attitudes of Internet users to the "Vientiane week","Vientiane mesh" special edition; will also opened the feature pages of "interactive community" to interact with users, actively and effectively increase the depth of the coverage of the netizens opinion; and employed the project-report to show it, the real parsing and rendering to be ensured. All of these indicate that the netizens opinions is concerned about the "Anhui Business Daily".Netizens opinion is associated with the development of Internet technology and gradually intensive social contradictions in China, the rise of the civil rights awareness, traditional information asymmetry letting network public opinion to towards development. Openness, equality, and the interactive features of the network of public opinion, so that the netizens opinion social conflicts in catharsis, to make up for the lack of the traditional information transfer interaction, to make up for the lack of real sound of the traditional media has a great role. The integration between the network of public opinion and traditional media coverage and promote sufficient to generate a great deal of influence in society, which also has significant impact on the direction of the government decision-making, public events and social trends.We need to recognize some inadequacies that Metropolis reported the netizens opinion, when we fully affirmed it. Netizens opinion can not fully reflect the reality of public opinion, some biased opinions and views; proliferation of network water army, resulting in a lot of network public opinion untrue; the public carnival groups rebel phenomena as well as network violence are the network public opinion is not sufficient to been reported reasons. Screening and rational analysis which requires the traditional media in the coverage of the network public opinion active real netizens opinion appear in traditional media, traditional media, give full play to the guiding role of public opinion and provide better space for the development of the netizens opinion.