Research On Youth Subculture In Chinese Network Self-produced Program

In recent years,the rise of network self-produced content has become an important issue in the field of audio-visual communication.From the channel operators to the content producers,the video sites completed the identity of the fundamental change.A group of excellent reputation of the network self-produced programs came into being and had trend of blowout development.Product quality and ratings compared to the shoulder with the traditional TV programs.During the development of the network self-produced programs,young people are everywhere,they put their own cultural heritage into the network of self-produced programs,which makes the network self-produced programs having characteristics of youth subculture.Compared with the traditional TV programs,the network self-produced programs are so close to the reality of modern young people's life,behavior habits and value orientation that they get the young audience enthusiastically sought,and become a beautiful landscape of the network space.Based on this background,this paper takes the youth subculture in the network self-produced program as the research object,and uses the method of document analysis,case study and content analysis to deeply study the phenomenon of young subculture in the self-produced program.First of all,the paper starts from the present situation of domestic self-produced programs and uses the youth subculture theory of Birmingham School as a weapon,to analyze the new connotation of the youth subculture in the network self-produced program.And it tries to jump out of Birmingham school's historical background of youth subculture research.Simultaneously,with the combination of Western theory and local practice,the paper tries to jump out of the Birmingham School of Youth Subculture and realizes the re-contextualization of youth subculture theory,to analyze the main manifestations and typical styles of youth subculture in the internet self-produced program.Then,the paper analyzes the reasons of the current situation of youth subculture in the network self-produced program,and tries to catch the reasons from the subjective and objective.In the end,this paper focuses on the problems caused by improper young subculture in the programs and think about the solutions and put forward constructive solutions.This article tries to view the young subculture in the network self-produced programs from an objective point of view.On the one hand,we recognized that there are innovative positive factors in the youth subculture and continue to tap the positive value of the subcultures.On the one hand,it is also noted that there are extremely radical elements of rebellion in the youth subculture.we need vigilance on the problems that young subcultures may cause.In this way,it not only has important guiding significance to the production of self-produced content of video website,but also has important practical significance to the spread of multiculturalism and the stability of social structure.