Research On Yun Daiying's Audience View

Among the early newspaper wokers of the Communist Party of China,Yu Daiying was one of those who paid attention to and raised the the issue of researching audiences earlier.Yun Daiying clarified the subjective status of the audience,regarded the audience as the owner and service target of the newspapers,and treated the audience with the spirit of equality,fraternity and tolerance.He advocated meeting the needs of the audience as the orientation of the newspaper,and attached importance to practicality,readability and interest in the content,strived to provide the audience with truly valuable articles;He paid attention to the professional rigour of the newspaper and the audience's aesthetic experience in editing and layout of the newspaper;He thought highly of studying the audience in the way of publicity,and adjusted the communication strategy according to the differences of the audience.Yun Daiying started interactive communication,focusing on shortening the distance with readers,he not only valued readers' opinions,timely feedback and interaction with the audience,but also humbly accepted opinions and actively improved newspapers.In addition,Yun Daiying attached great importance to the authenticity and mass of newspapers,advocated linking with reality,being close to the lives of the masses,and truly understanding the masses' thoughts,making the article move people's hearts and delighting the masses.The formation and development of Yun Daiying's audience-oriented view can be roughly divided into three stages.Influenced by the enlightenment of family education and the ideological trend of progressive publications in his youth,Yun Daiying advocated human freedom and equality,and advocated establishing an equal relationship with readers,thereby laying down the concept of transmission and equality;after the baptism of the May 4th Movement and several tragedies,Yun Daiying began to realize that the strength of young students alone could not save the national peril,thus breaking his elite communication thinking and inspiring the sprouting of the audience's standard concept.After accepting the influence of Marxism and joining the Communist Party of China,Yun Daiying deeply realized that the people are The creator of history,turned his attention to the broad masses of the people,fully affirmed the unique revolutionary nature of the working class and thegreat power of the masses,and advocated relying on the masses and moving closer to the masses,thereby promoting the formation of the audience-oriented concept.Yun Daiying upheld his own unique audience view.He was closely connected with the reality and the masses,and braved to criticize and self-criticize.He has contributed to the initial formation of the Marxist style of writing of the Communist Party of China,and promoted the popularization of Marxism.His audience-oriented concepts and editorial ideas still have guidance and reference significance for journalists to run newspaper media in the new situation.