Research On Youth Subculture Phenomenon In Domestic Webcasts

Following “the first year of an era of live webcast” in 2016,the continued rapid development of the domestic mobile internet in 2017 continues to inject strong momentum for the development of webcast.Among the live audience,young people are the main force,and thus some new youth subculture phenomena appear in the live webcast.This article focuses on the youth subculture phenomenon that emerged in the domestic live webcast.Through five parts,the author explores the relationship between the both.The first part is about the background of the growth of youth subculture in the domestic live webcast;the second part is directed at the five typical youth subculture phenomena that emerged in the live webcast,analyzing them specifically;the third part is to discuss the differential presentation of youth subcultures in different live webcast categories;the fourth part is to analyze the reasons for the prominent emergence of youth subculture phenomena in the live webcast;the fifth part is to show the author's views on youth subculture in the live webcast and put forward some guiding strategies.