| With the development of network news, the major portals have not onlyreproduced the traditional media manuscript, but also produce their own online news.Compared with traditional agenda setting, network media break the unity of subjectand all parts including the main body, users, or gatekeepers, have shown a trend ofdiversification. Online media use its own platform advantages, quickness andmultimedia features, to create a lot of network characteristics reports. NetworkFinancial News is an important category of network news, and it pays more attentionon financial news live,such as coverage of regional news, stock market news. Inorder to resist the fragmentation of the network, thematic trend of network financialnews is increasingly evident.According to the financial news reports of2012Boao forum, two differentmedia:CBN and Tencent.com, report on different angles and apply different methods.The writer would like to compare reports of different forms of media on the samenews events.Futhermore, while comparing financial news of four major portals,namely, sina.com.cn, sohu.com, Netease, tencent.com in2012Boao, the writer worldlike to reveal the broad application of digital technology in the era of financial newsand predict that digitization will affect our society and world more.Text is divided intofour chapters, the first chapter describes the advantage of characteristics ofmarket-oriented media,also network financial news and trends; Chapter II with theconcept of agenda setting, compared traditional media with online media reports,revealing respective advantages and weakness;the third chapter analyzes the fourportals reported in the Boao Forum,reveals the common characteristics of the networkFinancial News and differences; Chapter departure from the theoretical point of themedium is the message ",combined with the first three chapters of the advantages anddrawbacks, reveals network financial news on track of digitization.McLuhan once said,the medium is the message.Today,with hyper-links andmultimedia qualities of network,which gives people a comprehensive and overallfeeling, new media will further expand the audio-visual field, and network financialnews will also move toward digitized financial news with new technology. |
PDF Full Text Request