Research About Guiding Way And Monitoring System In Public Poinion Under The Age Of New Media

As emerging information dissemination tools in recent years, the new media, played aconsiderable role in the change of public opinion ecology of the community, at the sametime, it has attracted wide attention both at home and abroad. We found that new media isgradually changing the way for the acceptance of information in our daily lives throughthe pace of development of new media. Therefore, the strengthening researching of thenew media has important theoretical and practical significance. Development of newmedia will have a significant impact on the change in guiding way and monitoring systemin public opinion in our country.On the basis of in-depth study on data of new media and guiding way in publicopinion at home and abroad, first of all, this article combines and defines the concept ofnew media, public opinion etc. Second, through analyzing our country major guiding wayin public opinion at this stage, and we shall point that it is not suitable for the requirementsby the development of new media age, and then we should change the original guidingway and monitoring system in public opinion. Finally, we will raise the means aboutgovernment-led guiding strategy and a new monitoring system in public opinion under thenew media age.Government-led guiding in public opinion under the new media era need followemphasis:(1) valuing new media and researching new media. Face the changes broughtabout by the new media to the media circle from the state of mind, to conduct in-depthresearch on characteristics of the new media，audience impact and the trend，then to makepredictions.(2) adhering to the principle of guiding public opinion. In our country, theguiding in public opinion sees supporting the Party and maintaining stability as afundamental, and under the requirements of the times and the emergence of new media`sguiding in public opinion must be returned to be people-oriented and realistic.(3) Theblend of old and new media also provides a convenient on government-led guiding inpublic opinion，and the government should take this opportunity to shift thinking ofguiding in public opinion.