Research On Tennis Report Of China Sports Daily

"China Sports Daily "(formerly known as" Sports Daily ") was founded inSeptember1,1958.It has been more than50years in the history. As the officialnewspaper sponsored by the General Administration of Sport, the "China SportsDaily" shoulder the important task of promoting the national sports development.After a long period of time, the "China Sports Daily", as the only professional sportsnewspaper issued nationwide. Tennis, was introduced to China in1885After thefounding of The People’s Republic of China, more and more attention was pay to thenational tennis career. Recently, competitive Tennis in China developed fast, more andmore people go to play tennis. Tennis become to be a popular Sport in China."China Sports Daily" has a long history, and because of the authoritative ofGeneral Administration of Sport,"China Sports Daily" is the first choice for theauthor to the the research or Chinese Tennis."China Sports Daily" report both ofcompetitive tennis and general public tennis. So "China Sports Daily" has become thebest material to study the development of Chinese tennis. In this paper, the author usedifferent kinds of study method, such as in-depth study of literature, mathematicalstatistics, historical analysis, content analysis, comparative analysis.There are four stages of tennis reports of "China Sports Daily". The initialestablishment period (1958to1966),"China Sports Daily" reported content domestictennis, Tennis games with the communist allies. Restore and development period(1973-1988), tennis reports of "China Sports Daily" increased the number of foreigntennis reports, a lot of character news and personalities communication appeared inthe foreign sports news. Boom period (1989-2002), tennis reports of "China SportsDaily" content highlights the masses of tennis in China to carry out exchangesbetween China and strengthening foreign tennis tournament begins a comprehensiveseries of reports. The tennis entertainment news, pictures, systematized reportedcharacteristics of this period. Deepen the reform period (since2003), along with therise of women’s tennis in China,tennis reports of "China Sports Daily" blurred theboundary between China and foreign countries. In this period, tennis reports dividedinto competitive tennis and public tennis reports, it shows importance, exclusive andcomments of the characteristics. Throughout the course of development of ChinaSports Daily tennis reported and experienced tennis reported content, form and scaleof the evolution of political influence, the development of sports journalism, tennisdevelopment and the needs of the audience inseparable.Face to the same footage of tennis, Tennis reports of "China Sports Daily" aremore serious and shows no Individuation. Competition with other professional sportsnewspapers, radios, televisions and networks, the author gives several attempts for"China Sports Daily", for example, write the paper with an unique angle, in-depthreports, focus on public tennis and tennis super stars.