| The revitalization of football is not only the fervent hope of football fans and the masses,but also an urgent need to realize the dream of powerful sports nation.Youth football is an important part of Chinese football,and its development has a great impact on promoting the overall level of Chinese football.At present,the media should no longer only focus on the current situation of youth football development,but spread youth football issues by more effective new ways,so as to attract more attention and participation in promoting the development of youth football,thus driving the improvement of the overall level of Chinese football.This article selects 540 "youth football" related reports from China Sports Daily as the study text,the time range from January 1,2013-December 31,2017 every Wednesday.According to the six research index,which is report quantity,length,coverage layout,report subject content,report forms and report keynote,the author charted quantitative data by mathematical statistics of the study text,and analyzed the construction and the evolution of "youth football" issues these five years,finally came to the conclusion and put forward reasonable suggestions.The research found that in the past five years,there were more reports on "youth football"of China Sports Daily,and the proportion of "youth football" in the total number of reports on "football" was on the rise.In terms of the length of reports,the normal length(500-1000 words)was mainly.Both the very short reports of "less than 100 words" and the long reports of "more than 2,000 words" were decreasing.On the coverage layout,it mainly focused on "05 version of football",and since 2017 it tended to spread to other layout.On the content of the topics,it mainly focused on the actual situation of the development of youth football,and since 2017,it payed more attention to the event development and the social participation.On report forms,it showed the specificity of communication reports.And since 2014 comments and other kinds of reports had increased to a certain extent,breaking the original monotonous report forms.As for the keynote of reports,neutral reports were the main type and showed increasing trend year by year.Reports became more objective,rational and fair.In conclusion,the following development suggestions are put forward: allocating layout reasonably to attract the attention of "youth football" topic;enriching the topic contents to enhance the readers’ sense of participation;expanding communication ways to improve the reporting quality. |
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