Study On The Literary Theme Park Experience Value Creation

With the arrival of economic era and prosperity of theme park tourism, experience value of theme park visitors has been concerned by the academic members and practice of communities gradually. How to improve the visitor experience value becomes an effective way to enhance the competitiveness of theme park. In recent years,"Dickens World" and "Harry Potter magic world" literary theme park officially opened to the public. They have great success and their good benefits growing steadily indicated that literary theme parks would be rise again. We called the phenomenon is that: theme park "fall in love with" literature. The most prosperous period of manufactured landscapes in our country is1980s to1990s. During this period, since the introduction of the theme park and classic film heat, our country had tried to develop a lot of literary theme park. However, due to the fuzzy concept, unspecific form, repeated construction and other reasons, most of literary theme parks had failed. Therefore, the re-emergence of China’s literary theme park is facing with both opportunities and challenges. Especially American-style theme park-Disney stationed in the China’s market, it gave the more severe challenges to the China’s theme park. In the experience economy, the core of the theme park is the experience for the customer. Throughout more successful theme parks especially literary theme parks at home and abroad, their core competence lie in "experiential value" which can not be copied. This paper starts from the perspective of experience, how to encourage localization characteristic of China’s literary theme parks which have not copied the experience value, so as to improve competitiveness that is an important task of the full text.First of all, this paper described the emergence and development of the literary theme park in the world. This paper enriches and perfects the concept of literary theme park through comparing related concept. It provides theoretical support for the healthy development of the China’s literary theme park. Secondly, analyzing the connotation of experience management of literary theme park in China, which is through the study of experience value, the analysis, comparison and summary of experience application method from related industries at home and abroad. On the basis of above process, finding out the influence about the experience value of literary theme park. Thirdly, through the analysis and investigation of individual success stories and pointed out the problems which could be avoided, and proposing the creation mode of the experience value of literature theme park in the future. Finally, we put forward some suggestions for development of China’s literary theme park. As a meager force, I will make the effort for the future development of China’s literary theme park.