The Research On Experience Design Of Regional Theme Park

The theme park as a place of tourism that composed entertainment, culture,thematic treatment and participation has a development history more than60years,varied with the transformation of economy. The format changes from the beginningthat based on natural resource, then to the today’s sightseeing place that favored bymost people, which has the characteristics such as distinct theme, strong experiencingand rich content, and it is also the important cultural characteristic of timesdevelopment. Nowadays the regional traditional cultural got the impact from economydevelopment continuously, historical and cultural landscape, traditional architecture,last folk customs etc historical cultural resource that has multiple values faded out ofpeople’s visual field more and more, how to protect them in modern context andpromote its growth has become urgent problem at present.The whole article comprised by five chapters, regard the region al theme park asthe object of study, combine the Meishan cultural theme park as a living example toresearch its design mode and tragedy, at the same time finish feasibility exploration ofthis theory.In the first chapter make an introduction about the study motive and the expectedgoal through study, interpret the related concepts and research status, clear thecategory and starting point, and also construct the research framework of this paper,establish foundation of research.The second chapter is about theoretical basis and analysis, clear the style andcharacteristic of regional theme park, then make an analysis about its market prospectin the experience economy era, it can be concluded that the experience design basedon demand psychology of tourists is the key point in the development of the themepark.In the third chapter, start from the need of user, analyze existent problem in thedevelopment of verities theme park, and use the successful example as reference, thenconclude the basic rule about experience design.On the basis of previous analysis, the design tragedy of regional theme parkexperience project was proposed, and propose that the protect and develop of resourcemust be paid attention when construct theme park, hold the direction of experiencedesign from the root. In chapter five analyze a case that the writer once took part in, explain thestrongpoint of regional theme park design mainly through four aspects: projectbackground, hierarchy of scenic spot, systematic analysis of scenic spot, experiencespot.It is proposed that the regional theme park can go the sustainable developingactual road in the epilogue, realize effective protect of historical cultural resource,and experience is the energy of regional theme park. At last point the defects of thispaper out, provide a valuable role on the future research.